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Marketing: Timing the Recovery
In his recent article, “How Marketers Should Plan For Recovery,” Harvard Business School marketing professor John Quelch provides advice to companies wondering when to resume marketing spending: “Don’t...
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Save Our Burning Library. (A plea to marketers.)
It’s not in vogue to look to the past for lessons anymore. Today, many in marketing have built a wall behind them – having decided that the world of business began just a few short years ago. These...
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‘Tis The Season. (For strategic planning.)
As this difficult economic year winds to a close, many companies will tell you they are happy to have simply survived. But as CEO strategist Dr. Rick Johnson writes in a recent article, “…now is not...
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Old Is Wrong. New Is Right. (A Fool’s Guide to Marketing.)
Brands are dead. Advertising is dead. Marketing is dead. All one need do is Google* any one of these terms for proof. Right? Yes, marketing has (and is) changing at an astonishing pace. As is business,...
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The Numbers Don’t Lie. (They can’t tell the whole truth, either.)
Is measurement inherently bad for marketing? Of course not. It’s when measurement becomes a replacement for insight and experience that the problem begins. And today, more and more, that’s exactly...
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Marketing Services: Should You Build or Buy?
While I was courting the business of a Fortune 500 company last year, the company’s CMO turned to me and said, “You know, I can hire people to do everything but think.” The company’s marketing staff –...
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“We Could Really Use A Video.” (Or) I Dare You To Find A Better Way To Tell A...
Last year, we launched Big Shot which, in addition to being a full-service marketing and advertising firm, has a primary focus on providing businesses with short-format (2-3 minute) videos, for online...
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